The prestigious USA order turned into a debacle for the Webasto supplier.
(Photo: Imago Images/Zuma Wire)
stockdorf remake of mythological Wade The Bronco has found a huge demand in America. Upper Bavarian car supplier Webasto was more than proud to be selected as the supplier for several roof variants of the off-road vehicle in 2018. “It is fantastic to be a supplier to such an icon,” Webasto CEO Holger Engelmann told Handelsblatt. The company was expecting sales of 2 billion euros for the full term of the model.
But the big order turned into a disaster. The new Webasto plant in Detroit opened late, forcing Ford to postpone first deliveries and replace thousands of hardtop roofs due to quality problems. The failed product launch cost Webasto 200 million euros and contrary to plans, the company suffered losses last year.
read now
Get access to this and every other article
Free for 4 weeks on the web and in our app.
read now
Get access to this and every other article
Free for 4 weeks on the web and in our app.
Reader. Organizer. General creator. Zombie fanatic. Alcohol advocate. Food junkie. Bacon ninja.
