Crimson Bull’s Tuk It is a preferred racing occasion in Sri Lanka, wherever Tuk Tuk drivers defeat a variety of problems above a 48-hour rally to emerge a winner. Teams of 3 in their 3-wheeled car-rickshaw (as it truly is named in India) get started their journey from the Western part of Sri Lanka, progressing into the Central Hills which passes as a result of mountains, jungles and culturally important heritage web-sites. Appears thrilling? Properly, have you been on an automobile experience in India? If sure then you might be not missing out on a great deal, apart from our courageous, rapidly-paced, furious vehicle drivers really don’t get a trophy at the stop of the journey nor they go household joyful with a bag complete of situation.
Purple Bull rewards Tuk It winners around Rs 4 lakh prize money. We spoke to some automobile motorists in Bengaluru and found that is equivalent to their annual wage. So, if Crimson Bull held its Tuk It function in India, at least 1 winning team can go months with out obtaining to be concerned about their day by day wages.
In this write-up, we record some explanations why Red Bull must very seriously consider internet hosting its Tuk It occasion in India.
Individuals will leap at the initial possibility
The two-working day event in Sri Lanka appeals to some 200 teams, which is in excess of 600 contributors. However, India has no lack of car drivers, who do this for a dwelling. In truth, their expertise to hustle through the working day, heading sites where by it really is really hard to arrive at in a car, zipping via the traffic, the near-calls and these kinds of make numerous automobile rickshaw motorists in India ready for the race.
IBTimes showed some movies of Tuk It occasion to car drivers in Bengaluru and several were being fascinated by it.
“For that much cash, I would quickly do this each and every thirty day period,” stated 1 Mukhtiyaar Pasha, who has been driving his have automobile rickshaw for 11 years. “Every day is a race for us vehicle drivers. Often, the shopper needs to hurry, from time to time we have to so we can satisfy our commitments.” (translated)
“We know auto motorists have a lousy track record of staying rash drivers. A platform like this will let us to present our skills. Some of us have been driving auto rickshaws all our existence, and you get so very good at it, it arrives obviously to us.” one more automobile driver by the name Surya T told IBTimes.
India landscapes are to die for
India is a land stunning landscapes. Mountains, forests, waterfalls, oceans, shorelines, deserts, it has received it all. Crimson Bull could choose any issue, from active slim streets in Previous Delhi to forest paths in Bandipur to ghats of Assam in North East or Ooty in the South. Just put a pin on the map and Pink Bull can have a spot of its liking.
India has acquired almost everything from “mountains, jungles and culturally critical heritage web pages” as Purple Bull suggests in its Tuk It Sri Lanka race even web site.
Several Indians can vouch for it
If it is any consolation, Indians who usually acquire automobile-rickshaw rides to go from one particular area to a further can vouch for the auto drivers’ racing gene. There may be combined thoughts about the vehicle-drivers’ expertise in the country, but several concur how boarding a rickshaw is practically nothing quick of a roller coaster trip. The lockdowns in the place could have eased on the traffic and the variety of rickshaws plying on the streets, but it is really difficult to neglect how rickshaw drivers deal with to find the swiftest route, even in traffic jams, showing their expertise and convenience with their a few-wheeled car.
Model recognition
Crimson Bull is presently a preferred brand name name in India. Numerous affiliate electrical power beverages to Pink Bull than any other model. Just after all the famed tag line “Purple Bull presents you wings” and the quirky advertisements have a memorable put in people’s memory. Crimson Bull could engage in on its strengths and its robust model existence in India to insert yet one more feather to its accomplishment hat by hosting the Tuk It race event in the country and probably give wings to automobile-rickshaw drivers’ goals.
Not to mention, the valuable space on the back again of autos normally applied for marketing brand names, can serve as a wonderful branding option for Crimson Bull in India.
