Amazon is pushing into the physical world. According to a media report, apparently, the online giant is planning to open its own department stores soon, where clothing and electronics can be tried and bought.

world’s largest online retailer heroine I want America According to a media report, open big shops of departmental store style. to be in the first branches california And Ohio goes to the beginning, the Wall Street Journal wrote, citing insiders. However, Amazon did not want to confirm this when asked. A company spokesperson said, “We do not comment on rumors and speculations.

However, such progress will not come as a complete surprise. Although Amazon is an everything seller Internet have grown up, but have also been mixing classics for many years retail business always strong. Star Entrepreneur of 1994 Jeff Bezos Established group operates under brands like Amazon Fresh and Go Chain Meal And there are also smaller stores for books and other products. Amazon also has US supermarket chain Whole Foods.

According to the Wall Street Journal, Amazon currently operates more than 20 bookstores as well as more than two dozen Amazon four-star stores. electronic and sell kitchenware. The company also operates an Amazon Go cash register-less store in Chicago, New York. San Francisco and Seattle.

Big stores for technology and clothing

With larger stores, Amazon can also keep its clothing, home and technology offerings outside the Internet. According to the “Wall Street Journal,” stores with an area of ​​about 30,000 square feet (about 2,790 square meters) will be significantly larger than Amazon’s previous retail stores, but much smaller than the average department store in the United States. On average, they have three times the sales area.

According to the report, it’s still unclear which brands will be sold in stores, but it’s expected that Amazon will put its own label prominently here as well.

The report does not mention when the department stores will open.