Submit Malone is the newest movie star to bounce into the environment of aggressive gaming. Nowadays, Envy Gaming introduced that the pop star experienced joined as a co-owner, obtaining “an undisclosed fairness stake” in the enterprise. Envy operates teams in numerous online games, and it owns the Dallas Empire of the Contact of Obligation League and Overwatch League workforce Dallas Gasoline, which hosted OWL’s first home activity in 2019.

“I grew up in Texas and I’ve been gaming my entire lifestyle, so this just actually felt ideal,” Article Malone mentioned in a assertion. “I have generally wished to be a component of bringing gaming into the skilled sports planet so to be included with what Envy is executing in my hometown feels like these types of a perfect suit.”

He joins a developing list of massive stars investing in esports. That consists of Offset (Faze Clan), Drake (100 Thieves), and The Weeknd (Overactive Media). Just this 7 days, NBA star Ben Simmons became the hottest investor in Faze Clan. This is not Write-up Malone’s initial foray into gaming, both, as he also serves as an ambassador for peripheral-maker HyperX and occasionally streams video games like Warzone and PUBG. As Twitch streamers and YouTubers develop into stars in their individual right, this variety of collaboration has only grow to be more popular.

“It’s about enjoyment,” Offset informed The Verge, when outlining the connection in between hip-hop and gaming. “The true gamers, they are like rock stars. They’ve got terrific followings, they affect little ones, and that’s what I do. It was just organic and natural. These men are great.”

Envy is one particular of the greatest names in esports and has been close to considering that 2007. This weekend marks a significant moment for the corporation: the Dallas Empire are in the ultimate four of the Get in touch with of Obligation League, with a shot at profitable the championship — and a literal throne — on the line.