Buffalo Costs supporters have complained for yrs that their stadium seems to be like crap — and now, it might get a rest room-themed title to match.

Luxury bidet corporation Tushy introduced a bid Wednesday for the naming legal rights to the Bills’ stadium in Orchard Park, New York, just after present-day sponsor New Era bought pulled out of its very own naming-rights deal with the workforce.

The company’s offer was reportedly really worth $12.5 million, and would rename the location “TUSHY Stadium.”

As a part of the program, Tushy hopes to make a splash in university athletics: “Assuming the present is recognized, TUSHY would like to work to carry a college or university football bowl activity to Orchard Park and host the to start with ever ‘Toilet Bowl,’” the company reported in a push release extensively shared on Twitter.

Also bundled in the offer are hundreds of moveable bogs outfitted with Tushy bidets for the Bills’ parking whole lot and tailgating regions.

The Bills’ stadium is one of the oldest arenas however in use in the NFL. At first opened as Loaded Stadium in 1973, the Expenses 1st marketed the naming rights in 2016.

The bid follows a stellar year for the bidet maker, which is seemingly flush with dollars through the coronavirus pandemic. As states commenced to lock down, Tushy noticed a major raise in sales as customers started hoarding bathroom paper, according to company publication Crunchbase.

By early April, Tushy had several exceptional product sales times, reportedly marketing around $1 million value of bidets in a person day.

It is unclear, nonetheless, if Tushy’s supply will be taken significantly. MarketWatch studies that the stadium’s preceding sponsor paid the Bills about a few periods Tushy’s present for the naming rights.