At the moment, Google is rolling back the RSS protocol to the browser on a purely experimental basis. This may be a sign of the information monolith moving away from Facebook and Twitter towards a decentralized information landscape.
Older Internet users will find Google’s latest use only marginally new – according to Google’s Janice Wong “this experiment to help users and web publishers make deeper connections to Chrome” Keep it to yourself.
Suddenly, some Chrome developers have apparently rediscovered the earlier popular syndication standard RSS (Real Simple Syndication). Now the team wants to “research” how to easily get the latest information from your favorite pages in Chrome.
For this purpose, some Android users in the United States are expected to be able to do so in the coming weeks Chrome canary See an experimental follow-up function. It sounds like social media and can therefore work. Actually, the well-known RSS protocol will be behind it. For the content of pages that Canary users then “follow”, the team wants to establish a section of the same name on the “New Tab” page.
First preview of RSS in Chrome. (Screenshot: google)
Not just for fans Google Reader, Who brought this very form of content delivery to the championship, but was removed by Google in 2013, Google’s return to the RSS is good news. Site operators should also use outdated but tried and tested protocols. Because it allows them to distribute their content directly to consumers of all walled gardens, above all Facebook and Twitter.
In the future, Google wants to provide instructions to website operators that help in the concrete implementation of RSS across its various channels. If there is enough demand and resulting success, Google can bring the following back to Chrome via RSS.
This is why Janice Wong calls publishers, bloggers, authors, and advocates of the Open Web to participate in her blog posts. The chances of success of the project are not bad. Eventually, Google Reader, a web-based RSS feed reader, became the standard between 2005 and 2013.
Its downfall and ultimate approach was linked to the rapidly growing importance of social networks, which Google promoted at the time. Meanwhile, there is growing doubt among network users as to whether a centralized information pool like Facebook should really be the future. RSS is fundamentally decentralized and cannot be handled by individual services. So it fits perfectly Web 3.0.
