Conrad Electronic is closing almost all branches this year and wants to focus on business customers in the stable retail sector. This is according to a statement from the company. According to the company’s announcement, a private customer branch is to be operated only in Wernberg-Köblitz, Bavaria: “All other branch locations will be closed or closed during the year.”

With a view to B2B business client business, a commercial client branch was opened in Hürth in North Rhine-Westphalia in 2020. More is to follow, the company said. Conrad sees itself as “on the right track with the transformation and evolution of its strategy towards Europe’s leading B2B procurement platform for technical operational needs”.

Employees can apply for jobs in the group

Nevertheless, Ralph Bühler, CEO of Conrad Electronic SE, also says in communication: “Of course, this step is very difficult for us. That’s why we have informed our employees at an early stage and negotiated to find socially acceptable rules.” Fulfill our social responsibility. Of course, branch employees have the opportunity to apply for vacancies within the Conrad Group.”

like in The message continues, history repeats itself to some extent for the company: “This is not the first time in Conrad’s nearly 100-year history that consumer behavior change has been taken seriously and consistently acted upon. Claus Conrad had already closed almost all branches at that time in the 1970s. and completely relied on mail order.”

The cloud service only took off in December

Cloud-based smart home service Conrad Connect was shut down in December, after it only slashed prices for its service over the summer. Emails sent to customers did not explain why the service was discontinued.

(TKN)