FIFA’s new structure for business partnerships, including women’s football and esports events

• Revised FIFA business structure for the expanded FIFA World Cup 2026™, FIFA Women’s World Cup Australia and New Zealand 2023™ and other FIFA competitions in Canada, Mexico and the United States

• First own business partnership for women’s football and e-sports/gaming

• More options and flexibility for companies to connect with global football and the world’s biggest cultural events

After 2013, FIFA is once again introducing a new structure for business partnerships, providing opportunities for companies around the world to partner with football, use the FIFA brand, and support FIFA competitions.

Three different partnership lines are offered for women’s and men’s football as well as e-sports/gaming.

FIFA’s Commercial Director K Madati said: “With a vision of a truly global, open and inclusive football, we need a flexible, customizable business structure that allows companies small and large, local and international, to access all aspects of this great sport.” With the new model, our partners can develop more bespoke programs and marketing campaigns that directly align with their strategic business goals and connect them with the most passionate fans of the world’s most popular sport. “

The first women’s soccer business program to accelerate its growth and equity

With its business line for women’s football based on the FIFA Women’s Football Strategy presented in 2018, FIFA is reaffirming its desire to make football more open and fair to women and girls. Partners in this new line can directly support the growth and development of women’s football.

FIFA Women’s Football Director Sarai Beyermann said: “With this unprecedented move, we can maximize the growth and marketability of women’s football and for the first time combine women’s football with men’s football in terms of business models. provide great opportunities for companies that support the women’s sport, promote equality for women and seek to take advantage of the incredible momentum of women’s football.”

A new era in football gaming and esports with the FIFAe line

In an effort to strengthen its presence in esports and gaming, FIFA is introducing a different line of business to the world’s fastest growing media division with attractive packages. FIFA, the recently launched umbrella brand for all of FIFA’s esports and gaming initiatives, provides access to an interactive and immersive world of new generations of entertainment, cultures, tournaments and merchandising licensing offers.

Overview of FIFA’s new business structure

The flexible partnership model offers the following new lines for women’s and men’s soccer as well as esports/gaming:

• World Cup Partner/Women’s Football Partner/Fifa Partner They have extensive global marketing rights for all national team tournaments in their respective line up or have a premium position in all esports competitions in the FIFA line.

• sponsors There are global activation rights surrounding the FIFA Women’s World Cup™, the FIFA World Cup™ and/or all FIFA competitions.

• tournament sponsor Can select regional activation rights for FIFA Women’s World Cup™, FIFA World Cup™ or FIFA competitions. A more flexible tournament sponsorship schedule is offered for men’s and women’s youth tournaments (U-20 and 17 World Championships).

• fifa-partner As a global partner, you continue to benefit from the strongest link with category exclusivity in respective FIFA properties and competitions.

Thanks to the new FIFA business strategy, companies can use the FIFA brand to tap into new business areas and develop targeted community programs.

For more information about FIFA’s new business structure, please contact [email protected] or [email protected],