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Karlsruhe Insider: Less stuff at Lidl.

The declining sales figures at present are forcing discounter Lidl to act. Lidl had actually set itself a target of 15 percent, but only 10 percent of sales are envisaged in the current situation.

The non-food share is only 10 percent in almost all countries. Unfortunately, improvement is not expected at present. Recently placed orders will be significantly reduced for the coming financial year.

So far, part of the drop in sales has been due to late deliveries, with most items only showing up in stores after a day or two.

Unfortunately, now customers themselves are forcing Lidl to take action. Rising energy prices and electricity bills, which will increase drastically in the coming year, will reduce customer buying behaviour. You only buy what you need.

Buying in the non-food sector has seen a huge drop in prices by over EUR 20, so Lidl is still optimistic with its wide range of offers.

But looks like Lidl isn’t alone in slashing her shopping budget. A key Asian supplier is currently facing a 30 per cent fall.

But Aldi is likely to struggle with the same problems as Lidl. They are also in close contact with suppliers and logistics partners.