Überseequartier is the mega construction project in HafenCity. Now it’s been announced: two more luxury brands will be coming.

Fashion label “GANT” will open a 180 m² store in the Überseequartier. There’s a new concept to be used here that “combines high-quality materials, playful colors and functionality with a modern twist on mid-century design,” according to a statement.

Überseequartier: luxury brands move into mega construction project

The luxury brand “Hugo Boss” will also move to the Überseequartier. The shop will be on the ground floor. It was previously known that the “Brenninger” label would also open a store in the construction project.

“We are very pleased to be able to announce a partnership with these well-known and sought-after brands,” says Konstantin Weissmann, Director of Leasing Austria and Germany at Unibel-Rodamco-Westfield. The company is responsible for the development of the project.

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The mega-project will comprise a total of 14 buildings. In addition to various shops, space is to be built here for restaurants, apartments, offices, hotels and a cruise terminal – on 419,000 square metres. The Überseequartier is due for completion in 2024. The project has drawn criticism from local residents – the cost is over a billion euros. (Alu)