Hybrid Meat Now in Lidl and Aldi: What’s It All About?

Your resolution for the new year is “eat less meat”? Lidl and Aldi had 40 percent less meatloaf last week. Does this make sense or is it absurd?

Switching to a vegetarian or vegan diet is harder for some than you might think. But no one has to change their diet all at once—gradually is fine, too. If you want to cut down on meat but don’t want to do completely without it, you might find an interesting offer this week at Lidl and Aldi.

In action week Starting Monday, January 10, Lidl will offer meat products with up to 40 percent vegetable and fruit content. Discounter has developed four different products: the Minced Meat and Beef Burger Patty. Jackfruit, Viennese chicken and carrot and poultry meat sausage with vegetables and soy protein (classic and garlic).

With this, the company seeks to support customers who “increased consumption of animal products and their ecological footprint want to reduce without giving up meat entirely”.

Hybrid meat: Aldi is following suit

Also this week also Aldi is selling meat as a special offer in its branches according to the same principle. Starting Friday, January 14, Aldi will sell the hybrid meat under the name “iss neu.” This includes, for example, “Fifty-f! fifty salutes“With 50 percent less meat.

Reeve, Neto and Migros have submitted

However, Lidl and Aldi have not recreated the concept of hybrid meat. Since June 2021, the Swiss supermarket chain Migros has been selling under “”.to mixMeat products to which vegetables are added. In July 2021, grocer Reeve announced that it would be adding half-and-half style minced meat and bratwurst to its range, dubbed “Better Half”. A short time later, discounter Neto followed suit and announced the brand “less meat‘ With the same concept.

Utopia says: We welcome it when people make a decision less meat to consume. And even when companies are committed to providing options. Even if it sounds absurd at first: a mix of meat and vegetables might make the switch easier for some people, for whom giving up meat completely doesn’t work overnight.

But: The meat doesn’t have to come from traditional factory farming. a EU Organic Seal So there should be minimum. Meat posture 2 On the other hand, like Lidl, is far from organic by standards.

It would be even better than the slow transition to using such hybrid products if we consumers were even more open to it. meatless option Because for the animals, the environment and the climate, not eating meat is still the most sustainable solution.

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tags: concessionaire Nutrition Meat meat substitutes news Vegetarian Vegetarian