Mac Processors: How Intel Wants To Win Back Apple As A Customer

?? Apple is slowly rolling out Intel chips from its Mac line through 2020
?? Intel CEO wants Macs to one day run on Intel processors again
?? Intel sees two options for this

In its presentation on Monday Apple CEO Tim Cook has unveiled two much improved versions of the M1 chip, the M1 Pro and M1 Max, which will be used in future MacBook Pros. In-house processors have thus made the leap to high-performance laptops, where users have particularly high demands on hardware and performance previously provided by built-in Intel chips. As a result iGroup is taking a step forward on the path it had already outlined in late 2020: At the time, the Cupertino-based company announced that it was moving the entire Mac line from its own Apple silicon division to chips from Intel processors. will change into within two years. The first devices that used an in-house M1 processor were There were MacBook Air, 13-inch MacBook Pro and Mac Mini.

For Intel, the decision meant the end of an era, as the iPhone maker had relied on Santa Clara Company’s processors for its Macs since 2005. In a recent interview, CEO Pat Gelsinger clarified that Intel is still mourning the lost customer — and hopes to win them back one day.

Former partner Intel wants to fight for Apple

Pat Gelsinger, who was CTO at Intel until 2009 but then left the company and only returned as CEO in February 2021, told Axios that he would never give up hope that one day their processors would be rebuilt into Macs. . He acknowledged that Intel wasn’t always perfect in the past and also showed understanding for Apple’s decision and a certain appreciation for their processors: “Apple has decided they can make a better chip than us. And, you know ‘They did a really good job,'” the Intel CEO said in the interview that was published just a day before the Apple presentation. He still hopes to win back this part of the Apple business — and over time in other areas of the business — and will fight with all his might. “So what I need to do is make a better chip than you can do yourself,” Gelsinger already explained one of the ways he wanted to do this.

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However, the Intel boss is clearly clear that this will not happen overnight and so he already has plans on how he will bridge the time till then. “In the meantime, I have to make sure that our products are better than theirs, that my ecosystem is more open and vibrant than yours, and that we end up with Intel-based products more compelling for developers and users alike. reasons,” Gelsinger told “Axios.”

Collaboration with Apple: Intel boss can imagine a new role for his company

The company is at least partly to blame for the fact that Intel is now in this position. Because as “Apple Insider” reports, the Cupertino group has only begun making its first processors because Intel did not want to manufacture chips for the iPhone. Out of this need, Apple then developed the A-series chips, which were specially adapted to the needs of the group and, according to “Apple Insider,” are now the strongest and most efficient mobile chips. According to “McVelt,” the M1 chip was already significantly more powerful than Intel’s Core M processors – and with the new generation of chips, that gap is likely to widen even further. So Intel has a long way to go if it really wants to catch up with Apple again — and above all to outdo it.

So Pat Gelsinger has a second thought on how to win back Apple as a customer, even if the iPhone maker wants to continue to rely on its own chips. The Intel boss told “Axios” that he can also envision working for Apple as a contract manufacturer. As of now, Apple processors are manufactured by Samsung and TSMC, but Gelsinger would like to do this work with Intel. After all, according to the CEO, some chips are already being manufactured for Amazon and QUALCOMM. “And I hope to add a few more brands to this list which are [] you too [Anm. d. Red: gemeint ist Apple] Maybe”, Gelsinger said.

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Finanzen.net Editorial Team