Netflix tests mobile game with Stranger Things title, marketing and promotional messages, and ET BrandEquity

Netflix’s debut in mobile games took place in Poland with two Stranger Things-themed Android games Stranger Things: 1984 and Stranger Things 3.

According to Variety, the streaming giant has begun the first test of its plan to use mobile games to grow its core streaming subscription business with the launch of two “Stranger Things” games for Android, which are currently only available in Poland. available to users. .

Netflix subscribers in Poland can download both games from the Google Play Store and then play them on the Netflix mobile app. As with other content offered on streaming devices, the Stranger Things game does not contain ads or in-app purchases.

The Hollywood Reporter said in a statement that the company said it was “too early” to expand the streaming giant’s games.

“We will work hard to deliver the best possible experience with zero ads without in-app purchases for the game in the coming months,” the company said.

It’s not immediately clear when Netflix will launch the mobile game show in other countries, including the US.

But the new release comes a month after Netflix named its senior vice president of game development, Mike Vardow, and executives told investors that Netflix would expand into games when it announced the company’s latest quarterly results.

“We see games as another new category of content for us, similar to our expansion into original movies, animation and scriptless television,” a Netflix representative said in July.

“We are more excited than ever about our film and television series offering and look forward to a long road to further investment and growth across all of our current content categories, but as we continue to explore original programming for a decade We believe in it.” It’s time to learn more about how our members rate games.

Netflix plans to develop games based on its original TV shows and movies, introduce brand new games, and license some titles.

South Korea’s personal data protection watchdog on Wednesday fined large foreign platform service providers 6.7 billion won ($5.7 million) for data breaches.