Chinese smartphone maker OnePlus will be integrated into BBK’s subsidiary Oppo. What sounds like a surprise it really isn’t. He says the OnePlus brand will continue to exist.
OnePlus, which launched its flagship killer with a lot of noise in 2012 and has since built a small, strong community, will be integrated into Oppo. This made the announcement of OnePlus CEO Pete Lau at the company’s forum.
OnePlus boss Lau has also been working for Oppo since the summer of 2020
OnePlus CEO Pete Lau, who originally started at Oppo and co-founded the brand with Carl Pei, Announced in OnePlus ForumThat the company has reached “a turning point for the future”. OnePlus began expanding its product portfolio last year – we remember that OnePlus North (Test) and other budget models N10 5G and N100 – To provide more options.
Around the same time, Lau had already taken on new responsibilities at OPPO as senior vice president (SVP) and head of the product experience team. Since then, companies, both of which – such as Realme, by the way – belong to the world’s largest smartphone maker, BBK-Electronics, have merged some teams. Its aim was to “better streamline processes and use additional common resources”.
According to Lau, the merger of the teams has had a positive impact. It has now been decided that OnePlus will be more deeply integrated into Oppo. The company will have “more resources available to develop better products”. In addition, you will also become more efficient, for example when it comes to providing faster and more stable software updates for OnePlus devices.
Lau stressed that the OnePlus brand will continue to exist and operate independently. This means that there will still be OnePlus products and different events.
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What does the integration of OnePlus in Oppo mean?
That Opposition And OnePlus has basically worked together more or less since the beginning, as was evident early in the device design. So it was not surprising that OnePlus 6 (Test) Demo though different tool features Oppo R15 looked pretty much the same, or companies. use the same “exclusive” Sony camera sensor for OnePlus 9 Pro (Test) and Oppo Find X3 (Test) can relate.
Oppo Find X3 Pro from the side. (Photo: t3n)
Despite their close proximity to each other, the two companies still had clear USPs, from OnePlus’ super-fluid OxGenOS software to Oppo’s fast charging technology and other features. Now future smartphones from both the manufacturers are likely to share even more.
This strategic decision is not bad for the customer. For example, both companies can take a step forward in terms of camera performance and even faster with software updates. a little later like oneplus explained your platform, OxygenOS and ColorOS are placed at the base of the software to save resources. Like ColorOS, OxygenOS is still retained. Users will not feel any changes, as everything happens under the hood.
It must be emphasized positively that OnePlus has implemented its updated strategy for its top model: Starting with the OnePlus 8, the manufacturer promises three major Android versions and four years of security patches. Nord and Nord CE models will continue to receive Android updates for two years and regular security updates for three years. Cheaper Nord variants like the N10 and N100 and their successors only have one major OS update and three years of security patches.
Article updated: New details on software strategy.
