Such is the case with traditional manufacturers. It takes you a long time to change. But if there is, there’s no turning back.
Porsche Electric? Can’t even imagine a few years ago. and now? No manufacturer in the world can compete with the four-seater Taycan E-Bullet (up to 761 hp). And it sells so well among those who want to spend at least €83,520 to have the delivery time. Change is revolutionary under Porsche boss Oliver Bloom (53). Concerns about global warming have been taken seriously, the greenhouse gas CO2 is the new program to go.
Porsche is already reducing CO2 emissions at its factories: the Taycan has been manufactured CO2-neutral at the Zuffenhausen plant since production began in 2019. This is the case from 2020 for the entire headquarters and thus for the 911 and 718 sports cars. In early 2021, the development center in Weisach and the plant in Leipzig were added, where Macan and Panamera models are produced.
Now Porsche is the first German manufacturer to consistently follow the supply chain: starting today, the sports car maker requires its 1,300 series suppliers to use only renewable energy to produce Porsche components. This applies to all purchases of production materials for new vehicle projects. Danger: Suppliers who are not ready to switch to certified green electricity will no longer be considered in the long-term Porsche purchase process.
suppliers must beat
“Our battery cell suppliers have had to use green electricity since 2020. Now the next important step is as follows: our chain suppliers must also produce our components entirely with renewable energy thus further reducing CO2 emissions,” said Uwe-Karsten, Board Member for Procurement at Porsche AG Stader says.
The sports car maker’s supply chain currently accounts for about 20 percent of Porsche’s greenhouse gas emissions. With increasing electrification, this proportion will increase to around 40 per cent by 2030 – which is now to be stopped. In addition, the company will invest more than one billion euros in decarbonization measures over the next 10 years.