Real Magic: Coca-Cola Marketing Targets Gamers

magical moments happen taste the feeling: Browser maker Coca-Cola has adopted a new marketing philosophy with “Real Magic”.

You Really Don’t Know What Agency Creatives Were Thinking: In Anticipation of the New, Global real magicThe campaign is Coca-Cola’s first cinema venue (now on youtube), which is clearly aimed at gamers.

In this one-minute promotional clip, players can be seen as part of an e-sports tournament – A fantasy game is used, which goes far with its wonderfully staged orc battles world of Warcraft And Lord of the Rings to remind. In the face of impending defeat, one player opens a bottle of Coke – and the characters who were formerly enemies lay down their weapons and hug each other to pitiful music. Streamer Average Jonas asks: “you’re serious?”.

Finally, an orc smiles slyly at the camera during the slogan “With Coca-Cola, the world is coming a little closer together” To appear.

According to the producer, the new campaign aims to address the contradictions that the younger generation in particular is facing: “In search of human connection in the continual interplay between the virtual and real worlds.”

A “Virtual Code Hunt” will follow from October 11: There are game sessions with leading gamers to win – 25 codes hidden in the cinema spots alone. Further codes are to be unlocked via Twitch live stream.