Red Bull and AlphaTauri reveal Acura branding for US Grand Prix

(Motorsport-Total.com) — Honda’s North American high-performance brand Acura will return to Formula 1 this weekend for the first time since 2007, when both Red Bull and AlphaTauri announced details of sponsorships to be held at Circuit of the Americas Of. Can be seen in Austin/Texas.

Acura lettering will adorn the RB16B’s rear wing in Austin

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Both teams will wear the letters Acura on the rear wings of their cars instead of the regular Honda logo. The name will also be featured on the visors and racing suits of Max Verstappen, Sergio Pérez, Pierre Gasly and Yuki Tsunoda.

“As Honda’s high-performance brand in North America, it is only right and fitting that Acura exists at the top of motorsport: Formula 1,” says Red Bull team boss Christian Horner, for this year’s US Grand Prix. Explaining the particular branding.

“I remember Alain Prost winning the 1989 US Grand Prix with Acura,” Horner continued. “I hope we can get the same result with the brand at the Circuit of the Americas later this week.”

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The Acura was regularly represented in Formula 1 in North American races in the 1980s and 1990s, most recently at the 2007 Canadian Grand Prix in place of Honda factory drivers. This weekend is the last US Grand Prix in which Red Bull and AlphaTauri compete with Honda engines.

Honda’s Formula 1 boss Masashi Yamamoto already said, “It’s been an incredible Formula 1 season so far and we are proud to have the Acura brand part of our history for this iconic Formula 1 race in America.”

Red Bull’s B-team AlphaTauri is also participating in the special branding zoom

And Acura National Sales Vice President Emil Corkor said: “I’ve been a huge Formula One fan my whole life, and as a kid growing up in Canada, I loved Acura on the Senna helmet and Prost at the Canadian Grand Prix. I remember watching.”

“Motorsport competitions are extremely important to a performance brand like Acura,” says Corcor, “and we can no longer expect to partner with Red Bull Racing Honda and Scuderia AlphaTauri Honda for this race.”

Acura is primarily represented in the United States in the IMSA Sportscar Championship, where two Acura ARX-05s are used in the DPI class by Wayne Taylor Racing and Meyer Shank Racing. Now the cycle of Formula 1 is as follows.