Tesla is adamant about not spending money on paid ads – and doesn’t even seem to need it, as at the opening of Germany’s Gigafactory this week, CEO Elon Musk said again that demand for its electric cars would be out of production. The capacity is much more than . Just like that, and probably for the same reason, the company does not respond to inquiries from journalists in the US. In China, however, Tesla puts more effort into the mediaAnd it is now apparently imminent in Europe as well: located in the new factory in Grünheide, a search is on for someone who will do quite a bit of classic PR work from there.

Manage and hand Tesla test cars

Tesla does not explicitly describe the position in the title as a job in public relations, public relations or communications. But the “content and program specialist (m/f/d)” at Grunheide must do roughly what PR staffers do at other car manufacturers: write press releases, respond to inquiries and try to find articles in major publications. . The fact that not only classic media is mentioned as a target group for this, but blogs and influencers too, is nothing special these days.

In fact, Tesla appears to be breaking even from a practice that some car journalists dislike and that has caused some observers to question their objectivity: getting one of its electric cars for testing is still almost Is impossible. If you want to report on this, you can register as a normal customer for a short test drive or try renting a Tesla from a professional or private rental company. On the other hand, other manufacturers have always been generous with press loan vehicles and prefer to present their latest models in special places where they invite media representatives to see.

Obviously, the person with the new stuff should also bring a little bit of Tesla. according to english description In advertising Part of the job is “manage and hand over cars for press test drives/rental cars”. So in the future, at least in Europe, it will be possible to get Tesla for testing through official channels. To get answers to even simple questions, journalists no longer have to expect Twitter statements from CEO Elon Musk or seek contacts.

Selected media work for Gigafactory launch

Then it will be interesting to see if the company is as selective in providing information and credit to European media as the last time the German factory officially launched this week (see photo above): YouTuber Among influencers Tesla expert Ove Kroger was denied access to delivery day, And according to the media magazine Zapp, no ZDF journalists were allowed to visit the site in the Grünheide. Zap suspects that the reason is because the broadcaster’s Frontal editorial team was a year earlier than A. was with Critical report on German Gigafactory outrages CEO Musk Was woken up